Prof. Amel Hamrouni

Prof. Amel Hamrouni

She holds a Ph.D and an accreditation to supervise research from the Faculty of Economics Sciences and Management– University of Tunis El Manar – Tunisia. She is a member of the laboratory research ERMA (Marketing Research and Study).

She has published in a variety of journals and
books, including Qualitative Marketing Research, International Journal of Business and Management, Journal of Management Development. In addition, she is an expert in the Ministry of Higher Education and Scientific Research for the evaluation of quality support programs (PAQ) for the employability of graduates
and member of the LMD (Higher Education Reform) committee. She is the co-author of two books on the process of professionalization of higher education in co-built training with companies.

She has set up two masters programs in her Institute: a professional master in entrepreneurial marketing and innovation and a research master in entrepreneurship. She has taught many courses in the field of marketing and entrepreneurship such as entrepreneurial marketing and innovation, female entrepreneurship, minority entrepreneurship, business plan etc. Internationally, she has participated in many projects on the professionalization of the university with the International Center for Pedagogical Studies in Paris (CIEP) and coordinated the implementation of a course in entrepreneurship for students of last year with partner universities in the RESUME project.